• ZDL@lazysoci.al
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    2 months ago

    Assuming here the USA (because it’s mostly the USA that does this kind of rabid shit): most states have “right of publicity” laws in which individual have exclusive right to control the commercial use of their name, likeness, or other recognizable aspects of their persona. Commercial use of someone’s such identity and/or persona can be very, very severe depending on which state the offending action was taken in.

    More federally we have the Lanham act that explicitly prohibits the use of a person’s name/identity in commerce in a way that is likely to cause confusion about affiliation, sponsorship, or endorsement. This doesn’t even require a trademark registration, though it is easier to get your Lanham rights if you have one.

    Finally there’s the hallucination angle which can lead to defamation suits. The LLM will inevitably hallucinate, and if the hallucination is of the variety that could expose the named person to ridicule, hatred, etc. that is a straightforward defamation suit that could result in a whole lot of monetary loss to the publisher.

    And here’s the fun part. These are not exclusive. A publisher could face statutory damages for right of publicity violation, stripping of profits for the Lanham violations, and compensatory and punitive damages for defamation by hallucination.

    Note: IANAL, obviously, but I do research things for a living. Consult with an attorney, not me, for actual court cases.

    • Logi@lemmy.world
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      2 months ago

      Bad assumption, it turns out, and the article tells us which EU regulation helped him.

      (It’s at the bottom, since we’re lazy)

      • ZDL@lazysoci.al
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        2 months ago

        Wait, a EUROPEAN company has gone slop-happy and anti-human evil?

        Fuck.

        The American rot is spreading quickly, isn’t it?

          • ZDL@lazysoci.al
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            2 months ago

            Not all capitalism is quite as out of control and flat-out evil as American capitalism. Some countries still try, at least, to keep their capitalists under control (with varying degrees of success, natch). The USA seems to think it exists for the capitalists.

            • Simon_Shitewood@lemmy.ml
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              2 months ago

              Europe had half a dozen east India companies fighting over superexploitation of the east, with armies bigger than the national armies. It’s just regular capitalism.

              • ZDL@lazysoci.al
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                2 months ago

                In today’s lesson you learn about verb tenses? 'Cause you need it.

                • Simon_Shitewood@lemmy.ml
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                  2 months ago

                  Are you fucking stupid? You inherited our rot, practice it in the same way, and claim you’re special and unique for it. You’re not. America isn’t exceptional, its just European.