Almost every major corporate American CEO has shown super for Trump and the fascists more broadly at some point, trying to boycott every company run by them is both too expensive and unreasonably difficult for me and most people, so that doesn’t mean much to me. Boycotting means very little in this case compared to using the government to force changes across all industry everywhere. My main issue with Taco Bell and other YUM brands is their extraordinary-even-for-their-industry exploitation of workers, but again, that’s nearly universal across fast food (though I do mostly boycott that industry entirely).