The moment you mention anything that could help you get people suddenly pretending that they give a shit about the poor.

Here is a random idea though. x10 energy fees with the first 6000kWh of electricity free (or very cheap) per year. No reductions for gas and oil. The poor were already not using much energy, if you actually care about them, this will actually reduce their energy bills.

Its hardly a new model either, phone data works the same kind of way, just monthly rather than annually.