My wife bought new toothbrush heads on her way home from work today.
They didn’t fit. She bought the “Oral B IO” heads, but we have a “regular” Oral B toothbrush, not the Shiny Fancy IO design.
And this is after she bought replacement heads last week at another store – which turned out to be “compatible for” a different brand :(
Ugh.


Decided to do some reading!
So double blind doesn’t have to mean the researchers or even the participants were blinded, just that two parties were.
In this specific study, I think it’s that the data analysts were not aware of which groups the data came from.