I think it’s down to they kept or replaced enough subreddit mods that actually make reddit work. That and crucially lemmy or any alternative barrier to entry is/was still too difficult. Less users less content.

It’s a long difficult road to break people’s social media inertia and habits. Also reddit is obviously trying to become more addictive like TikTok, another barrier for alternatives that rightfully refuse to so that, but in some way they’re fighting biology as well.

All the people who bought SpaceX stock invested in this. Grok is owned by SpaceX. It would be nice if journalists would put that in their articles.