I wouldn’t necessarily say that they are not woke. If it maximises their returns, they will definitely do anything they think will get them the woke crowd’s money (see also the shoehorned lesbian kiss in ep9). They will also do their best to get the money of the anti-woke crowd (see also: removing the black man from posters; keeping the lesbian kiss contained to five easily cuttable seconds for certain releases).
It’s more correct to not think of them as woke nor not woke, they are just whoring themselves out to whomever they believe they can get to bring them the largest amounts of money (see the company’s history of political donations).
“Dude. Dude. We not only got your personal data, we also got a sale which was, let’s be honest, still plenty overpriced, just a little less so now. Yea, you ‘got’ us…”