TIL. Thanks!

Ontario

So up until recently I thought the same. I thought “Zero Sugar” used sucralose (Splenda) and diet used aspartame. Compared them at the store and Discovered that both Mountain Dew zero sugar and diet mountain dew are sweetened with the same fake sweetener, aspartame. The two drinks taste different to me. Maybe other brands do use different sweeteners but not Pepsi it seems.

I have had this same thought and I feel like I’ve come to a realization. If companies can cater to the desires of the top 10% or so, they can make more money. Why sell 200 $5 objects when I can cater to the affluent and sell 6 $250 objects.

I see this constantly with Automobiles and construction. Auto manufacturers do not make the cheap baseline cars for the most part Because they’ve realized they can make more money manufacturing the fancier vehicles /trim levels with higher margins.

Same thing with new buildings; affordable housing is not what is being built. You only see fancier, expensive construction, with higher margins, being constructed.